Sanrio Character Ranking 2025 Poll Has Opened

Sanrio has formally opened the 40th Sanrio Character Ranking poll in 2025. People worldwide can vote for their favorite mascots, such as Hello Kitty and Cinnamoroll, once per day until May 25, 2025. This year there will also be minigames and additional activities available to folks in Japan.

Due to the sheer popularity of the mascots, Sanrio works with Cloudflare to set up a waiting room to control the site’s access traffic. Once people have entered the site, they can click the “Voting started” button to find the character list. They can then vote for as many characters as they like out of the 90 available choices, but the site will only allow them to vote for each mascot once per day.

Sanrio is also planning to publish interim results twice before the poll ends on May 25, 2025. The company will publish the first-day results on April 15, 2025, followed by the interim results on May 13, 2025. As a refresher for the 2024 edition, Pochacco briefly led the initial results before Cinnamoroll overtook him in the interim results. The latter ended up winning the whole poll, which also extended his winning streak to five since 2020.

As a side note, Sanrio’s Japanese press release mentions additional campaigns, such as silhouette-guessing and jumping minigames, as well as a Partner Award poll that features pairs of Sanrio characters with other mascots, such as Expo 2025’s Myaku-Myaku and Sega’s Sonic the Hedgehog. However, these campaigns appear to be exclusive to Japan. Attempts to access the additional links from outside the country will be redirected to the primary English website, which only features the original poll.

The 40th Sanrio Character Ranking poll is accessible worldwide on PC and smartphones until Sunday, May 25, 2025. Sanrio will announce the final results at 2am JST on June 29, 2025 (1pm ET on June 28, 2025).